The creative direction started with the evolution of an existing symbol, exploring the relationship between musical notation, vinyl records and the fluid nature of sound. Subtle references to the artist's initials were embedded into the mark, creating a personal signature without compromising its ability to represent a wider collective. The visual exploration also drew inspiration from the dual meaning of "sublime": an overwhelming sense of beauty, and transformation from one state to another. A flexible identity designed to evolve with the music. From the refined logo to digital applications, Spotify assets and individual release artwork, the system balances consistency with creative freedom. Each release introduces its own atmosphere, colour and visual expression while remaining connected to the Sublimed universe.