Kulma
Kulma
A place, reduced to a point. Visual identity for a bar in Lugano.
Kulma is a bar in Lugano founded by Sami and Rawi. Its name means “corner” in Finnish and refers both to its position on a street corner and to Sami’s Finnish roots. The idea was to make that connection visible from the street and develop an identity that could work just as well inside the bar, on the menu and in its communications.
I started with a bird’s-eye view of the site. The lines of the street, the bar and the nearby river were simplified into a stylised K. A dot beside the letter echoes Finnish diacritics and gives the identity a detail that can be used on its own. The signage responds to the angle of the building, bringing the idea behind the name back to the street. The menus take their colours from the interior, while event posters and social posts reuse the same graphic elements. Across these applications, the identity stays recognisable through the K and the dot, with room for each piece to serve its own purpose.
